DR NUR RAHMAN
CHIEF EXECUTIVE OFFICER
bruneihalalfoods was born as a response to the growing concern to advocate for the authenticity of halal by setting a standard underpinned by stringent process and elevate Brunei Darussalam to be among the big players of the halal food market. Together with Brunei’s strong status as a peaceful Muslim nation, the government set to build a premium global brand that is recognised globally and simultaneously support the diversification of the economy through the development of the food industry and local businesses.
Alhamdulillah, after a decade we feel more confident than ever that we can become an iconic halal brand in the world that excels through innovation and virtue which have not come without our fair share of trials and errors as we find our fit/ niche in the industry. As we met with various issues and challenges in our journey, we re-evaluated our objectives and the role we were playing and subsequently maneuvered a strategic repositioning of the organisation to include establishing local suppliers, developing new products to opening up new markets.
We have been working tirelessly to develop unique and innovative products in partnership with local businesses, a commitment we take seriously as we aspire to support the government to diversify the economy, drive import substitution and increase exports coming out of Brunei. Today, we have over 80 SKUs in our portfolio in over 26 product ranges from processed food products to fresh produce, meat and seafood for retail and food service market with strong networks in Brunei, China, Singapore, Malaysia, UAE, Bangldesh, Philippines and Japan. Our specialty products can be enjoyed on board Royal Brunei Airlines. With our retail kiosk concept at the airport, local and international travellers have the opportunity to take Brunei food treasures to their loved ones overseas. We are proud to say that one of our products – the Blue Shrimp Crackers was recognised as the Best Artisan/ Local Food Product at Gulf Food Innovation Awards in 2017 at one of the largest food expo globally – the Gulfood Expo. This gives us the confidence that Brunei made products can indeed be globally competitive.
We truly believe that Brunei could be a competitive player in the halal food industry and it is our aspirations for bruneihalalfoods to be a global exporter of premium halal foods products and a halal product solutions provider. We aim to achieve this by continuing to be at the forefront of innovation, opening up new markets through various channels, forming strategic partnerships with FDI and SMEs, exploring opportunities in import substitution and gradually becoming a leading provider of household halal food products.
We aspire to continue working hard to grow our product range and the capacity of our partners to meet international standards and produce products that are globally competitive that can become household products. To our supplier partners, by working with bruneihalalfoods, we act as a strategic partner to bring your products into the overseas market through the support of government agencies and ministries. Exporting has never been more important than ever before to the country’s growth therefore, we wish to work together with you to develop the right product for the different markets and to continue innovating on the products until we can achieve success. It is only by working together with you that the insurmountable ambition can be achieved, for the benefit of the nation.
Our mission is to deliver a global standard brand and be recognized as the most trusted company for providing Halal solutions
To be an iconic Halal brand in the world that excels through innovation and virtue
We aim to
Excel and lead the industry in raising the bar for society's lifestyle.
Pioneer solutions through accurate science and innovation.
Champion social responsibilities for Nutrition, Health and Well-being.
Deliver quality, convenience and competitiveness.
By upholding integrity, conducting business through trust, mutual respect and collaboration to create sustainable brand growth.
We firmly believe that our values reflect what is important to us as an organization, as a brand and for society and serve as a guide for us to attain excellence.
Board of Directors
Yang Mulia Pengiran Datin Seri Paduka Hjh Zety Sufina Binti Pengiran Dato Paduka Hj Sani
Deputy Minister of Finance and Economy (Economy)
Chairperson, Ghanim International Corporation
Yang Mulia Mohammad Harris bin Brigadier Jeneral (B) Dato Paduka Haji Ibrahim
Deputy Permanent Secretary (Trade and Industry) at the Ministry of Finance and Economy
Yang Mulia Norlela Bte Suhailee
Head of Business Development & Support
Darussalam Enterprise (DARe)
Yang Mulia Edzwan Zukri bin Pehin Orang Kaya Johan Pahlawan Dato Seri Setia Haji Adanan
Senior Investment Manager
Darussalam Assets (DA)